![]() Kenda Macdonald isn't just any marketer: her background in forensic psychology gives her a unique insight into how the buyer's brain works. Hack The Buyer Brain explains the psychology behind our behaviour, how we make purchase decisions and - crucially - how you can use these new psychological insights to create and implement astonishingly effective customer journeys. Simple: humans have evolved to survive, not buy - and most marketing doesn't take human behaviour into consideration. Have you ever wondered why your customers behave in a certain way? Why some of them buy repeatedly and delightedly, why others buy from you only once - and why some people never buy from you at all? Hack The Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave - laying out a simple approach to sales and marketing that skyrockets profits. ![]()
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